Held under the auspices of UNESCO since 1989, the International Olympiad in Informatics is one of the most prestigious student intellectual competitions in the world.
Harnessing the incredible positive potential of the Olympiad effectively is only possible with a varied range of reliable media coverage.
In the words of Leila Mukhtarova, director of the Media Relations Department at KFU, the IOI 2016 media programme will provide a range of events geared towards promoting the Olympiad brand and the city of Kazan.
“A blow-by-blow account of events leading up to the Olympiad is available on the official website http://ioi2016.ru and in the regional media. In July alone, 82 pieces on the Olympiad have been published both at home and abroad in all media forms.”
The Olympiad in Kazan is also being actively promoted on social media: VK, Facebook, Instagram and Twitter. The most popular page is a group-event on the Russian social network VK https://new.vk.com/ioi2016, with 436 attending and a further 2200 invited. The Facebook group https://www.facebook.com/KazanUniversity also publishes two updates every day.
Efforts are being made to attract representatives from the national and international media.
“Online accreditation for journalists is available on the website http://ioi2016.ru until 5 August,” says Kamill Garaev, head of the KFU press service. “23 journalists have already been accredited, including four from Vietnam, Tajikistan and Uzbekistan.”
Journalists unable to attend the competition in person will be able to receive press releases, photos and video reports through the automatic mailing system MailChimp.
Additionally, the KFU student television channel UNIVERSMOTRI.ru http://tv.kpfu.ru will broadcast the opening and closing ceremonies online.
Live, roving reporting will be provided by the mobile studio department group Univer Production, which will simultaneously use the feeds from 6 video cameras to produce a programme in FULL HD format. For more dynamic and large-scale shooting, a specially-designed 6-metre crane will be used. The virtual studio meanwhile enables a programme to be edited in FULL HD format from images shot and processed from 8 video cameras.
The Olympiad Organisational Committee is also planning an official print newsletter to run alongside the 2016 competition.
“The newspaper will run daily from 10 to 19 August and will enable participants and guests to get the latest news and highlights from the first International Olympiad in Informatics to be held in Russia,” says newspaper chief editor Galina Khasanova. “We plan to have them available in the Universiade Village and at the guest and volunteer accommodation. The publication will also be available in PDF format on the Olympiad official website - http://ioi2016.ru/pages/newspaper?locale=en.”